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Fish! Philosophy

Filmmaker John Christensen was in Seattle when he discovered a business that pulsed with enthusiasm and commitment. It was the World-Famous Pike Place Fish Market, where large crowds would come to watch the fishmongers work and buy lots of fish. It struck John that every company could benefit from that kind of passion. So, he made a film about fishmongers called 'Fish'! It explores four simple practices – Be There, Play, Make Their Day, Choose Your Attitude. Anyone can implement these to inspire their teams and witness ascend in retention, higher customer satisfaction, and improved sales margins.
Be There practice icon

Be There

Be emotionally present for people. A powerful way that improves communication and strengthens relationships.

Play practice icon

Play

Tap into your natural way of being creative, enthusiastic, and having fun. Play is the spirit that drives the curious mind.

Make Their Day practice icon

Make Their Day

Find simple ways to serve or delight people you are working with in a meaningful, memorable way.

Choose Your Attitude practice icon

Choose Your Attitude

Take responsibility for how you respond to what life throws at you. Your choice affects others. Ask yourself: “Is my attitude helping my team or my customers? Is it helping me to be the person I want to be?”

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