Fish! Philosophy Filmmaker John Christensen was in Seattle when he discovered a business that pulsed with enthusiasm and commitment. It was the World-Famous Pike Place Fish Market, where large crowds would come to watch the fishmongers work and buy lots of fish. It struck John that every company could benefit from that kind of passion. So, he made a film about fishmongers called 'Fish'! It explores four simple practices – Be There, Play, Make Their Day, Choose Your Attitude. Anyone can implement these to inspire their teams and witness ascend in retention, higher customer satisfaction, and improved sales margins.